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La Sirena Adds New Merlion Line
G. Clay Whittaker
Posted: May 4, 2012
The La Sirena brand, from Miami Cigar & Co., is releasing a new line called Merlion, named for the mythical creature whose body is half mermaid and half lion.
Assistant director of marketing for Miami Cigar Barry Stein says that Merlion is meant to balance out the portfolio, and will give an option to those who may have shied from the more full-bodied La Sirena line.
While La Sirena is made at the My Father Cigars factory in Nicaragua, Merlion is being rolled at the La Aurora S.A. cigar factory in the Dominican Republic, owned by Guillermo León. León is Spanish for lion, and sirena is a mermaid, so the mythical merlion is a combination of the symbols of each company.
The cigars are made with Ecuadoran Corojo wrapper, a Brazilian Sumatra binder and a filler blend of Dominican Corojo, Dominican Criollo, Nicaraguan ligero and Brazilian Mata Fina. Three sizes—Robusto (5 inches by 50 ring), Toro (5 1/2 by 54) and thick Toro (6 inches by 58 ring)—will come in boxes of 20 with suggested retail prices from $9 to $10.50.
Miami Cigar expects the cigars to start shipping in late June of this year.
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