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Rolando Reyes Sr. Dies at Age 89

David Savona
Posted: March 19, 2012

Rolando Reyes Sr., the founder of Puros Indios cigars and the man behind Cuba Aliados and many other brands, died on Sunday evening in Miami. He was 89.

Reyes Sr. began working around cigars in Zulueta, Cuba, 80 years ago, when he was nine years old.

“I worked in a small factory, where I wasn't only being taught how to roll cigars, but how to handle everything you had to do. They taught me everything, so I could learn how to start rolling,” he told Cigar Aficionado in an interview published in 2006. “From there I went to a factory in Remedios called Aguilar and then I went to Havana to work in José Piedra. And from there, I went to H. Upmann.”

In the 1970s, Reyes emigrated to the United States and opened a small cigar factory in the Cuban enclave of Union City, New Jersey. He called his cigars Cuba Aliados, which means Allied Cuba, taking the name from a Cuban bus line. He moved his factory several times, first to Miami, then the Dominican Republic, before settling in Honduras in 1990. His company’s cigars are still made there to this day.

“He was a one of a kind,” said his grandson, Carlos Diez, the president of Puros Indios Cigars. “Rolando was an inspiration to many in his industry, with a tireless work ethic and an extreme dedication to his craft. My grandfather has been around this industry so long that many of the great manufacturers of today have come to him at one time or another for help and guidance, but left our factory with an incredible life-long friendship.”

Christian Eiroa, who made cigars for many years at neighboring Camacho Cigars, said of Reyes Sr. “He was a good guy—I loved him.”

Reyes Sr. did things his own way. He would sleep during the day, preferring to do his work in the evening. “I start at 10 at night, and I'm done at 4 or 5 o'clock in the morning,” he said in the Cigar Aficionado interview. “I am quality control. I like to work at night, because there's no one to bother me, and I can concentrate better in detail on what's wrong with a cigar…You have to concentrate. I like to inspect every cigar.”

Reyes Sr. took great pride in raising farm animals, many of which could be found walking around near his old factory, and growing vegetables. His last project was starting a farm in Honduras, and growing his own tobacco. The company had recently begun using the tobacco in cigars called Cuba Aliados Cabinet, which went on sale a few months ago.

A public memorial service for Reyes Sr. is taking place tonight in Miami, at Caballero Rivero Woodlawn, 3344 SW 8th Street, from 5 p.m. until midnight.

For more on Reyes, read "A Conversation with Rolando Reyes Sr."

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Comments   9 comment(s)

Christian March 19, 2012 4:05pm ET

R.I.P. I remember reading that CA piece in '06. What a dedicated tobacco man who will be missed.

J Buna 0/00 T March 19, 2012 6:17pm ET

You will be greatly missed Sir. I smoke one of your classics this am, not knowing you had crossed over. Thank you for your contributions. S

~J.Buna | The Farmer @BaristaOnDutY

RobertE @ MooreandBode — Miami, Florida, USA,  —  March 19, 2012 10:33pm ET

Though I do not recall meeting Mr.Reyes, I do know he is one of the 'old guard' gentlemen that have carried the torch a very long time. We are grateful for his lifetime love for the natural beauty of tobacco and craft of cigar manufacturing. Our condolences to the Reyes Family.
Robert E. Bode

Steven Rossellini March 20, 2012 11:01pm ET

After Pauly introduced me to the Cuba Aliados #4 in doble maduro in the late '90s, it became a treasured favorite. Kudos to Rolando Reyes Sr. and his insistence on producing such a fine cigar.

Rolando Reyes Jr. — Wesley Chapel , Florida, usa,  —  March 23, 2012 10:57am ET

My father Rolando Reyes not gone.He is still alive in my hart and his knowledge and legacy will continue flourishing through me Rolando Reyes Jr.for many years to come.His life was dedicated to making the best cigars for smokers to enjoy.

Rolando Reyes Jr. — Wesley Chapel , Florida, usa,  —  March 23, 2012 11:07am ET

My father Rolando Reyes not gone.He is still alive in my hart,and his knowledge and legacy will continue flourishing through me Rolando Reyes Jr.and my family for many years to come.

Rolando Reyes Jr. — Wesley Chapel , Florida, usa,  —  March 23, 2012 7:50pm ET

Seida Reyes-daughter

Thank you so much for the wonderful comments and remarks about my father. We will miss him very much. He was a great father and a dedicated man to his life long love, cigars. He will live forever in our hearts and thoughts. "legends don't die, they get promoted to higher positions." We know that he wanted to be remembered this way. God Bless you all. Thank you!

Richard Roberts — USA,  —  March 25, 2012 4:07pm ET

I first met Mr.Reyes and his wife in NJ in the late 70's...I worked in a jail at the time and smoking was allowed..We used to make a trip once every month or so and pickup numerous boxes for the guys that didn't make the trip...A wonderful human being, always treating us well..a lot of fond memories..Great man, family...My sincere condolences..
Anyone visit him there and remember "the trap door" ?? Scared me the first time...

Philip Young — Waxhaw, NC,  —  March 27, 2012 10:08pm ET

I have loved the Puros Indios cigar and it's distinctive green band since my first in the late 90's cigar boom. It is part of the spice in my life. I smoke one in your honor, sir.

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