New Role for La Gloria Cubana's Michael Giannini

David Savona
Posted: March 7, 2012

Michael Giannini, who has spearheaded the creation of innovative new La Gloria Cubana cigars such as the Artesanos de Obeliscos (pictured) has been promoted to a larger role at General Cigar Co. Giannini, a 30-year-veteran of the cigar industry, will now be reponsible for producing new products from General's entire cigar portfolio.

"I'm the guy who comes up with the concepts--I get to be a kid in a candy store," said Giannini in an exclusive interview with Cigar Insider.

Giannini has served in various roles throuhout his three decades in cigars, first as a cigar store clerk and later as a sales manager and then director of marketing for the La Gloria Cubana brand.

For the full story about Giannini's new role, see the March 6 edition of Cigar Insider.

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Comments 1 comment(s)

Brad Berko — Scottsdale, AZ, USA, — March 10, 2012 6:24pm ET

Michael, Congratulations! You are the best at what you do so this is a natural promotion for you. Let me know if you need me to be a 'taste tester'!!

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