Michael Giannini, who has spearheaded the creation of innovative new La Gloria Cubana cigars such as the Artesanos de Obeliscos (pictured) has been promoted to a larger role at General Cigar Co. Giannini, a 30-year-veteran of the cigar industry, will now be reponsible for producing new products from General's entire cigar portfolio.
"I'm the guy who comes up with the concepts--I get to be a kid in a candy store," said Giannini in an exclusive interview with Cigar Insider.
Giannini has served in various roles throuhout his three decades in cigars, first as a cigar store clerk and later as a sales manager and then director of marketing for the La Gloria Cubana brand.
For the full story about Giannini's new role, see the March 6 edition of Cigar Insider.
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