Going Mild: La Flor Dominicana Light

Litto Gomez has built a reputation for crafting some of the strongest cigars on the market. But Gomez also makes a number of milder cigars, and he feels he has neglected that part of the business, so he has renamed and redesigned his mildest line and added a pair of sizes to boot.

La Flor Dominicana Premium is being renamed La Flor Dominicana Light, and the newly packaged cigars will debut next month.

“Most people don’t know that we make milder cigars,” Gomez said. “We didn’t focus a lot on our original line. It was the same sizes forever. The presentation was not shelf friendly—they were very wide boxes.”

Gomez hasn’t set a price for the two new sizes, but he expects them to sell for somewhere between $6 and $8 apiece. “I’m very excited about this change,” said Gomez. “This line of cigars means a lot to me.”

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