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General Cigar Now Shipping New Macanudo and C.A.O. Sizes

G. Clay Whittaker
Posted: February 10, 2012

New cigars are on their way to shelves from General Cigar Co. The company has shipped three new sizes of existing lines in the Macanudo and C.A.O. La Traviata cigar brands.

The two new sizes in the Macanudo family are both in the extremely popular 6 by 60 size, the Macanudo Café Gigante and Macanudo Maduro Gigante. Each will retail for $7.99, and will be sold in 25-count boxes. The cigars could reach shops as early as this week.

Director of public relations Victoria McKee said that these sizes are popular sellers. “It’s a continuing and maybe growing trend, this larger ring size.”

C.A.O.’s new addition is called the Luminoso, a 4 1/2-inch-long, 50 ring gauge version of the La Traviata Maduro line. Ed McKenna, brand manager for C.A.O., said, “C.A.O. La Traviata Luminoso is one of our top-sellers, so it was only natural that we gave C.A.O. fans a new take on one of their favorite cigars.”

The suggested retail for this new cigar will be $5.10, and they will be sold in 30-count boxes. Look for reviews in an upcoming Cigar Insider.

This article first appeared in the February 7 issue of Cigar Insider.

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