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Room 101 Takes Aim with OSOK
G. Clay Whittaker
Posted: February 6, 2012
Room 101’s newest release, Room 101 OSOK, is shipping to select cigar stores this week. The brand is a line of shaped cigars made by one roller at Tabacos Rancho Jamastran, the Honduran cigar factory that also rolls every Camacho cigar.
Matt Booth, founder of the Room 101 brand, intended this new line as a tribute to Los Angeles photographer Edgar Hoill, who is responsible for many of the images surrounding the colorful Room 101 universe. Hoill’s nickname is “One Shot, One Kill,” or OSOK, which comes from his keen eye and quality work.
And the OSOK is an ambitious line to produce. All three sizes in the line are creatively tapered perfectos of varying sizes, each with a foot reminiscent of a Salomone. Since the factory did not want to reassign all the best rollers to this one task, Room 101 marketing head Dylan Austin explained that the entire OSOK production is being made by one man.
A second limited release, which will likely be called Daruma, should debut in the last quarter of 2012.
For full details on this story, see Tuesday’s Cigar Insider.
Comments 1 comment(s)
Reed Latrowski — Rockville Centre , NY, United States, — June 21, 2012 7:08pm ET
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