Preview the NEW
The New Look of Nat Sherman Cigars

Nat Sherman cigars have been sold via catalogues and discounters, but the New York City retailer is about to launch a new brick-and-mortar version of its cigar brand. The cigar is called Nat Sherman Timeless Collection, a four-size line that will go on sale in a couple weeks.

Nat Sherman Timeless is being made by Manufactura de Tabacos S.A. (MATASA) in Santiago, Dominican Republic. It has a Honduran wrapper grown from Habano seed, Dominican binder and a filler blend of Dominican and Nicaraguan tobaccos. It will come in four sizes: No. 5 ($6.25), Hermoso ($7), Churchill ($7.50) and No. 2 ($8).

Michael Herklots, executive director, retail and brand development for Nat Sherman, calls the move a rebirth of a brand that was born within a retail store, and is being brought back to retail shops.

For more on this story, see the November 22 issue of Cigar Insider.

Levron Smith IL, USA, December 12, 2011 5:33pm ET
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