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EXCLUSIVE: Crowned Heads Pair with Ernesto Perez-Carrillo
Posted: August 4, 2011
Crowned Heads LLC, the Nashville, Tennessee, cigar company formed by former executives from C.A.O., has joined with Ernesto Perez-Carrillo, the veteran cigarmaker who once rolled La Gloria Cubana cigars in Miami. Perez-Carrillo is going to make Four Kicks, the first cigar for Crowned Heads.
Four Kicks is scheduled to reach cigar stores in November. It will be rolled at Tabacalera La Alianza S.A., in Santiago, Dominican Republic, and will consist of Nicaraguan binder and filler and Ecuadoran Habano wrapper. The cigars will be triple capped and rolled in entubado style.
"We're looking for medium to full in body, but full flavor," said Jon Huber, who founded Crowned Heads in February with Mike Conder, Michael Trebing and Nancy Heathman. The cigars will come in four sizes: Corona Gorda (5 5/8 by 46 ring gauge), Robusto (5 by 50), Sublime (6 by 54) and Piramide (6 1/8 by 52). The suggested retail prices will range from $6.95 to $8.65 per cigar, and they will come in boxes of 24.
The team from Crowned Heads is excited to be working with Perez-Carrillo. "His cigars are just fantastic," said Huber in an exclusive interview with Cigar Aficionado Online. "I've never smoked a bad one. We feel very fortunate and lucky to be partnered with the Perez-Carrillo family." Said Mike Conder of Crowned Heads: "Ernesto's career and tobacco knowledge is nothing short of legendary, and we are honored that he has opened his factory to us and shared his expertise."
"When we started talking, it just became a natural thing for us to do," said Perez-Carrillo. "The brands that they like, I'd be very proud to be making for myself."
"When I first decided to go out on my own, that was the original idea," Perez-Carrillo told Cigar Aficionado. "But I'm glad it didn't turn out that way," he said. When his children, Ernesto and Lissette, joined him in his venture, the idea changed, and the E.P. Carrillo brand was born.
The partnership brings together several people who had previous relationships with General Cigar Co. The quartet who founded Crowned Heads left C.A.O. as it was being merged with General late last year and Perez-Carrillo was in the employ of General after he sold the La Gloria Cubana brand to Swedish Match AB, which later purchased General.
Huber said Four Kicks was inspired by a song from the band Kings of Leon. "The four kept coming up," he said, making reference to the four people at the company, four sizes in the brand.
Huber also said that people shouldn't expect a cigar with the name "Crowned Heads" on it. "Crowned Heads is the holding company," said Huber.
Comments 6 comment(s)
Craig Rich — August 4, 2011 10:41am ET
Christian A — August 4, 2011 10:51am ET
JONATHAN DREW — NEW YORK, NY, UNITED STATES, — August 5, 2011 3:03am ET
riverviewtobacco — August 6, 2011 11:28am ET
G — August 8, 2011 8:50am ET
David Savona — August 8, 2011 9:15am ET
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