Tuesday, June 18, 2013
Cigar Sales Up For Davidoff Group
Monday, June 17, 2013
Major Expansion for Kristoff Brand
Thursday, June 13, 2013
Ashton Releasing ESG 24 Year Salute
Tuesday, June 11, 2013
Exclusive First Look—Davidoff Nicaragua
Monday, June 10, 2013
Camacho Revamps Blends, Updates Packaging
- More from News & Features
General Releasing Its First C.A.O. Brand
Posted: July 7, 2011
the news broke that General Cigar Co. would be incorporating C.A.O.,
everyone had the same questions: Would General change existing blends?
Cancel certain lines? Make its own, new version of C.A.O.? Today, Cigar
Aficionado got to taste the first C.A.O. brand completely conceptualized
by General Cigar—the C.A.O. OSA Sol, a project spearheaded by General's
Rick Rodriguez (formerly of Team La Gloria) and senior brand manager Ed
The OSA stands for Olancho, San Agustin, which is the region in Honduras where the cigar's sun grown wrapper was cultivated.
"We wanted something in the same innovative genre of C.A.O.'s past, but at the same time, we wanted OSA Sol to be able to stand on its own as a brand," said McKenna.
The sleek packaging makes both subtle and direct allusions to the valleys of Olancho, from the whitewashed curing barns (as seen on our homepage) to the meandering Guayape River.
For more on the new C.A.O. OSA Sol and the future of C.A.O.'s brands, see Tuesday's issue of Cigar Insider.
You must be logged in to post a comment.