Tuesday, July 22, 2014
Cigar Insider Special Report—2014 Retailer Survey
Monday, July 21, 2014
Cigar Aficionado at the 2014 IPCPR Trade Show
Thursday, July 17, 2014
Roberto Duran Expands with Two New Brands
Tuesday, July 15, 2014
It’s a New World for A.J. Fernandez
Monday, July 14, 2014
The Return of La Flor Dominicana Salomones
- More from News & Features
General Releasing Its First C.A.O. Brand
Posted: July 7, 2011
the news broke that General Cigar Co. would be incorporating C.A.O.,
everyone had the same questions: Would General change existing blends?
Cancel certain lines? Make its own, new version of C.A.O.? Today, Cigar
Aficionado got to taste the first C.A.O. brand completely conceptualized
by General Cigar—the C.A.O. OSA Sol, a project spearheaded by General's
Rick Rodriguez (formerly of Team La Gloria) and senior brand manager Ed
The OSA stands for Olancho, San Agustin, which is the region in Honduras where the cigar's sun grown wrapper was cultivated.
"We wanted something in the same innovative genre of C.A.O.'s past, but at the same time, we wanted OSA Sol to be able to stand on its own as a brand," said McKenna.
The sleek packaging makes both subtle and direct allusions to the valleys of Olancho, from the whitewashed curing barns (as seen on our homepage) to the meandering Guayape River.
For more on the new C.A.O. OSA Sol and the future of C.A.O.'s brands, see Tuesday's issue of Cigar Insider.
You must be logged in to post a comment.