Tuesday, December 10, 2013
New Aging Room T59 Chosen By The People
Monday, December 9, 2013
Padrón 1926 Four Packs Shipping Today
Thursday, December 5, 2013
Cigar Veteran Benji Menendez Retiring
Tuesday, December 3, 2013
New Videos—Top Three (Legal) Cigars of 2012
Monday, December 2, 2013
Restaurant Patio Smoking May Return to Michigan
- More from News & Features
General Slashes Prices on Macanudo 1968
Posted: June 17, 2011
General Cigar Co. has slashed the price of Macanudo 1968, a fuller-bodied version of the Macanudo cigar brands. The price cut, the company said, is currently being made available only at brick-and-mortar retailers in the United States.
The cuts are dramatic, with savings of as much as $3 per cigar. The Macanudo 1968 Churchill (7 inches long by 49 ring gauge) has been cut by $2.31, to $7.69 per cigar (the old single-stick price was $10.) The Macanudo 1968 Toro (6 by 54) has dropped by $2.01, and is now priced at $7.49. The Robusto (5 by 50) has been cut by the same amount and now sells for $6.49 per cigar, and the largest cut went to the 6 by 60 Macanudo 1968 Gigante, which dropped by $3.01 per cigar and now retails for $7.99, down from $11.
"We recognize that Macanudo 1968 is a strong product with tremendous potential and decided to revise the pricing structure to make the brand accessible to a broader range of cigar enthusiasts," said Bill Chilian, director of marketing for General Cigar.
This story originally appeared in the May 24 issue of Cigar Insider.
Comments 1 comment(s)
Joel Pegram — June 20, 2011 10:51pm ET
You must be logged in to post a comment.