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General Slashes Prices on Macanudo 1968

David Savona
Posted: June 17, 2011

General Cigar Co. has slashed the price of Macanudo 1968, a fuller-bodied version of the Macanudo cigar brands. The price cut, the company said, is currently being made available only at brick-and-mortar retailers in the United States.

The cuts are dramatic, with savings of as much as $3 per cigar. The Macanudo 1968 Churchill (7 inches long by 49 ring gauge) has been cut by $2.31, to $7.69 per cigar (the old single-stick price was $10.) The Macanudo 1968 Toro (6 by 54) has dropped by $2.01, and is now priced at $7.49. The Robusto (5 by 50) has been cut by the same amount and now sells for $6.49 per cigar, and the largest cut went to the 6 by 60 Macanudo 1968 Gigante, which dropped by $3.01 per cigar and now retails for $7.99, down from $11.

"We recognize that Macanudo 1968 is a strong product with tremendous potential and decided to revise the pricing structure to make the brand accessible to a broader range of cigar enthusiasts," said Bill Chilian, director of marketing for General Cigar.

This story originally appeared in the May 24 issue of Cigar Insider.