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Will the Saab Story Have a Happy Ending?
Rescued at the brink of oblivion by a Dutch upstart, the quirky Swedish car that was “born of jets” looks to a better life after another restructuring
Paul A. Eisenstein
From the Print Edition:
Jim Nantz, May/June 2011
(continued from page 3)
In the meantime, the company is cutting costs wherever possible. You'll often find senior managers pulling weeds at the U.S. headquarters, in a nondescript old neighborhood north of Detroit. Muller, meanwhile, "is likely to be making the coffee, making the phone calls and doing the engineering all at the same time." Saab has defied the odds, for now, but this traditionally quirky carmaker is going to have to find its own unique path to success going forward.
Paul A. Eisenstein is publisher of TheDetroitBureau.com on the Internet.
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