Out of the Humidor
From the Print Edition:
Jim Nantz, May/June 2011
(continued from page 1)
My real question, however, is how do you and your tasting panel go about your task? I imagine it must take many days per issue to achieve. Do you consistently sit with one another and discuss the cigars or is it a more private, isolated tasting? How many of you are typically on the panel? I think it would be interesting to read an article or panel interview that goes into detail of how you work in this area. Keep up the good work.
Editors' Note: Twenty years ago, the word "aficionado" was rarely used. Now, you see and hear it everywhere. As for our tasting, see the video section of cigaraficionado.com and click How We Taste.
Every time I get a new issue of Cigar Aficionado, it reminds me of relaxing and enjoying a great cigar, and thus, instantly my mood improves. The first thing I love about your magazine is that it is made from glossy and heavy paper, giving the magazine the look and feel of a high-quality periodical. Other magazines that I subscribe to are printed on newsprint, which has the same tactile feel and look as a comic book. Furthermore, I really enjoy that your magazine goes beyond cigar reviews. You review great cars, golf clubs, vacation spots and virtually anything else that I can imagine doing or using while smoking a cigar.
Some have suggested that your magazine should review items that are more "cost accessible" to the middle class. I strongly disagree with this suggestion for two big reasons. First, your magazine is a reminder that a cigar is an affordable luxury. The most expensive cigar I ever smoked was an OpusX, and it retailed at about $35. While $35 is nothing to sneeze at, it is hardly an amount that will break the bank. Moreover, with the exception of Cuban cigars, I can easily acquire the very best cigars in the world, knowing full well that no matter how much money a person has, they really can't smoke a better cigar than I can.
Second, unlike a lot of publications, Cigar Aficionado covers a huge variety of high-end items, not just cigars. Many of these things (such as high-performance cars), are reviewed in other magazines as well. I like reading about these things even if I never can afford them. However, while I do greatly enjoy reading your articles on these high-ticket items, I just don't have enough interest to justify subscribing to another magazine. For instance, while I did enjoy your latest review of Kobold watches, I certainly have no intention of subscribing to any other magazine (if there is one) that reviews watches. Keep up the good work!
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