Three top executives of Cuba's cigar company discuss the status of their primary asset: Cuba's global brands
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They decline to speculate about how many Cuban cigars enter the United States, but they agree with estimates that put the number at somewhere between five to 10 million cigars a year.
In terms of volume, the biggest selling brands remain Montecristo, Romeo y Julieta, Cohiba and Partagás, and in terms of revenue, the ranking is Cohiba, Montecristo, Romeo y Julieta and Partagás.
The single best-selling vitola, or size, is the Montecristo No. 4, a corona sized cigar, while the best-selling robusto is the Partagás Serie D No. 4.
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