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Habanos Today

Three top executives of Cuba's cigar company discuss the status of their primary asset: Cuba's global brands
Gordon Mott
From the Print Edition:
Matthew McConaughey, March/April 2011

(continued from page 1)

They decline to speculate about how many Cuban cigars enter the United States, but they agree with estimates that put the number at somewhere between five to 10 million cigars a year.

In terms of volume, the biggest selling brands remain Montecristo, Romeo y Julieta, Cohiba and Partagás, and in terms of revenue, the ranking is Cohiba, Montecristo, Romeo y Julieta and Partagás.

The single best-selling vitola, or size, is the Montecristo No. 4, a corona sized cigar, while the best-selling robusto is the Partagás Serie D No. 4.


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