When Bill Paley resurrected his family’s old La Palina cigar brand last year and introduced it to the cigar world, it was met with a nationwide tour. Now, Paley is releasing his first spinoff: La Palina El Diario. It will be a less expensive alternative to the core La Palina line and will be made at Fabrica de Tabacos Raices Cubanas S. de R.L. in Honduras, unlike the core line, which is made by Graycliff in Nassau, the Bahamas. According to Paley, the new El Diario is in no way intended as a replacement for the original La Palina line, but as a complement.
“This is going to be an everyday cigar,” said Paley, “something you don’t have to think too hard about when you smoke it, but something with lots of flavor.”
The name El Diario, which translates to "the daily," is a common name for the daily newspapers in Spanish-speaking countries.
While the regular La Palina line retails in the $18 to $23 range, El Diario will sell for around $9 to $10. There will be six sizes. Paley would not comment on the blend, but said that the final specifications will depend on which six sizes he ultimately decides on. Some pre-release cigars will start hitting selective markets in late May or early June, though the official launch will be at this year’s trade show.
La Palina first appeared in 1896 via the Congress Cigar Co., an American cigarmaker founded by Paley’s grandfather, Samuel. The brand was sold to General Cigar in the 1920s, before ending up with Consolidated Cigar Corp.—now part of Altadis U.S.A. Inc.—which turned it into a machine-made smoke. Paley bought the rights in 2009.
“Every year or so I’d like to work with a different cigarmaker to make different blends for different palates,” said Paley. “I want to highlight short runs.”
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