The Casa Magna Colorado Lancero, an ultra-long, slim smoke that was originally only available as part of a limited-edition sampler pack containing other sizes, has been added as a standard size to the Casa Magna Colorado brand. The smokes will be in U.S. cigar shops in late March or early April.
Unlike traditional lanceros, which measure 7 1/2 inches long by 38 ring gauge, these cigars stretch 8 1/4 inches long with a ring gauge of 40. The measurements mimic a discontinued size brand owner Manuel "Manolo" Quesada began making more than 30 years ago.
"A long, long time ago we made a cigar called a Largo Delgado," said Quesada in an interview with Cigar Insider. Delgado is Spanish for thin, and largo means long, and when Quesada began rolling it in the late 1970s in his Manufactura de Tabacos S.A. factory in Santiago, Dominican Republic, it was one of several thin cigars that he sold in great amounts for the time. "Back then thin cigars sold. We sold thousands of them every month. Then all of a sudden, they died."
Quesada discontinued the size years ago, but brought it back—with the addition of a pigtail—in the Casa Magna Colorado blend last year, when the cigar was offered as part of the Emperador Collector's Box, which also contained four other sizes. Quesada believes the boxes have sold out.
Casa Magna Colorado Lanceros will have a suggested retail price of $12.95 per cigar, and will be packed in boxes of 7 cigars. Why seven? "They look beautiful," said Quesada, "and it's a good sale unit." Seven cigars at that price keeps the total box below $100.