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Empire State—Aurora's New York Cigar
Posted: December 16, 2010
New York is getting another special, premium cigar with next week's debut of the Broadway Series by La Aurora. The one-size (for now) cigar, made in the Dominican Republic from a four-nation blend, will be available only in the Empire State.
La Aurora is a small but prominent cigar company that makes the Aurora, Guillermo León and León Jimenes lines of cigars in the Dominican Republic. Despite its Dominican ties that stretch back to 1903, La Aurora has long been fond of New York City.
Longtime family patriarch Fernando León Asensio, who died in 2009, had a residence in Manhattan for many years and traveled to the city quite often. La Aurora vice president Guillermo León (one of León Asensio's sons) said the cigar was released to help New York cigar shops that are struggling under the yoke of the 75 percent tobacco tax, one of the highest in the nation.
"New York has always been special to me and my family," said León in a statement. "What has happened with the cigar taxes in New York is tragic. Since we cannot lower the taxes, we worked hard to lower the cost of this cigar without compromising quality."
Broadway Series by La Aurora comes in one size, a Sumo Toro measuring 5 3/4 by 54 ring. The cigar is made with two wrappers-the inner one is Ecuador Sumatra, and the outer one (the one a smoker actually sees) is from Nicaragua. The binder is from the Dominican Republic and the filler blend is from the Dominican Republic, Nicaragua and Peru. The cigar's suggested retail price of $12.25 includes the new 75 percent tax.
The launch follows the September pre-release of Alec Bradley New York, a five-size, limited-edition line made only for New York Cigar Shops. (A sixth size was made for a special tasting at Cigar Inn.) "With New York getting hammered [by taxes] as much as it is," said Alec Bradley owner Alan Rubin at the time of launch, "it's good timing." The cigars went on sale this month in New York cigar shops.
The Broadway Series by La Aurora will debut on Monday night at a sold-out dinner at the Cigar Inn on Second Avenue in Manhattan from 7 to 10 p.m. León is slated to attend, as are Nestor Miranda and Rene Casteneda from distributor Miami Cigar & Co.
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