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Big Smoke Saturday Seminars: Brand Builders
Posted: November 17, 2010
(continued from page 2)
"Everybody in the office laughed at me," Patel chuckled, as did many in the audience.
Patel explained that it wasn't hard to change the name of his cigar because he had acquired the control he desired and was producing a product he had envisioned.
"We took complete control of the tobacco—the fermentation of it, the blending of tobacco, the way cigars were rolled, how we bought it, cured it," explained Patel.
As the seminar closed and the attendees were told lunch was now being served, some chose to stick around to get their pictures taken with Patel, Perez-Carrillo and Drew.
"All part of the branding," said one man.
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