Tuesday, October 21, 2014
Davidoff Year of the Sheep Coming to Las Vegas
Monday, October 20, 2014
Swisher International Acquiring Drew Estate
Friday, October 17, 2014
Limited Alec Bradley Fine & Rare Ships
Thursday, October 16, 2014
Ashton Symmetry Cigars In Warehouse, Shipping Next Week
Monday, October 13, 2014
Padrón Looks Back at 50
- More from News & Features
Firsts from La Aurora
Posted: August 6, 2010
Just because a company is 107 years old doesn't mean it can't do something new. La Aurora S.A., the oldest cigar company in the Dominican Republic, has two new tricks up its sleeve. The company (which is as old as the Ford Motor Co., Crayola crayons and manned flight) is coming out with a brand unlike anything it has ever made before.
Guillermo León by La Aurora, which will be unveiled to the tobacco trade next week at the International Premium Cigar and Pipe Trade Show in New Orleans, will be made with two binders instead of one, and is named for company head Guillermo León. Both are firsts for the company.
"Guillermo has been working on it for over a year. We probably did 50 blends on it," said Jose Blanco, vice president of sales for La Aurora. "He was driving me and everybody in production crazy on it."
Blanco said the blend would be medium- to full-bodied. The cigars will retail for $7.60 to $9.80 each.
For more on the new smoke, see Tuesday's Cigar Insider.
To read about the history of La Aurora, click here.
You must be logged in to post a comment.