The Joys of Cost Cutting
Posted: Apr 16, 2009 2:23pm ET
I bought a 10-pack of Romeo y Julieta Short Churchills in the duty free store at Gatwick Airport in England the other day. It was like a half height normal cedar and paper box of 25 with 10 delicious RyJ robustos. I paid £86 for it, or about $125.
It was a gift for a friend in Basel who was nice enough to let me sleep on his couch during the Basel Watch Show. I am cutting back on expenses, but I needed to go to cover watches for the magazine. I don't think any of us are buying many watches at the moment! But watches are still guys' eye candy. They are to guys what jewelry is to women!
Anyway, I love 10 packs for cigars. They are a cool gift, and I think more cigar makers should do them. I remember Habanos SA, the global distribution and marketing organization for Cuban cigars, recently said that boxes and
cabinets still account for 70 percent of all cigars sold but that 10, 5 and 3 packs are on the rise as well as tubos. In fact, Habanos is putting loads of cigars in tubes at the moment. Even the Bolivar Royal Corona (BRC), which is a go-to robusto, is now available in aluminum tube.
The RyJ Short Churchill is more mild compared to the BRC. It's fresh and clean. It¹s just what my buddy from Basel likes. If I didn't have to sleep on his sofa, I might have bought him a normal box!
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