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Jack Bettridge

Springtime, When a Young Man's Thoughts Turn to Beer

Posted: Mar 28, 2007 6:11pm ET
We were so pleased that Michelob was reverting to something like its classic teardrop bottle that Savona, Mike Marsh and I decided that a taste test was in order after work with cigars.

Time well spent.

We had gone into it agreeing that Michelob’s a solid beer that you tend to ignore in the face of the waterfall of new quaffs that have deluged the market since the brewpub rage. In the old days, Michelob was the go-to beer when you wanted to take it up a floor. And it had that classic bottle. “It looks like a lava lamp,” says Marsh. Savona remembered an old bar game where tearing the paper off successfully guaranteed you success in any amorous endeavors of the evening. Just like “step on a crack, break your mother’s back,” it never worked.

We’re pleased to report the beer in the new old Michelob bottle doesn’t disappoint, and drinking in the office (with cigars) is way better than going to the local watering hole. Furthermore Mich is back to its original recipe: all malt.

It’s rich and bright at the same time. Perfect for those early Spring days when you’re dreaming of the beach. Which we are, a gentle wind wafting cigar smoke across our faces on its way out the window.


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