Spice of Life in Cuban Cigars
Posted: Oct 16, 2009 12:03pm ET
Sometimes I get the idea that people think Cubans are not very savvy with their marketing and product development and that they spend most of their time just sitting around, reading the national newspaper, Gramma, and contemplating life. They think that the Cuban cigar industry is in some sort of time warp.
This couldn't be farther from the truth. The Cuban cigar industry, especially with the help of their Spanish partner in Altadis S.A. in Madrid, is doing just fine, in my opinion.
I continue to be surprised with the latest releases from Habanos S.A., the global distribution and marketing organization for Cuban cigars in Havana. Take a look at the new release for duty-free shops in airports that is hitting the market in a few weeks. How cool is this? Twenty-five short Partagas Torpedos in a black ceramic jar. Where do I buy one? It's called the Partagas Serie P No. 1. Only 4,000 jars were produced. I don't know the price, but they shouldn't be stupidly priced.
Or how about the new tubes for the Trinidad Robusto T? I have written this before, but the Robusto T is one of my go-to cigars now. I love the rich and beautiful flavors, but they remain balanced and refined. I can't think of a better tube to put in my jacket pocket for a night out.
The packaging for the new Cohiba Gran Reserva is certainly nothing to turn your nose up at. I still believe it's a perfect smoke. But looking at the dark wood case, beautiful bands and sub-bands for the smoke, they say class.
Anyway, I am always looking forward to the latest release from Habanos. It keeps smokers on their toes and adds to the spice of life that we are all seeking.
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