Cîroc To Show Its Flavor

I wrote in Cigar Aficionado’s Good Life Guide not too long ago (June 2009) about the wide array of flavored vodkas that are available, but at press time I was unapprised of two new efforts from one of my favorite vodkas that are soon to be released. So I wanted to remedy that lapse in this space:

Cîroc is making flavored vodkas—Red Berry and Coconut—for the first time. The French vodka was already one of the first to be made with grapes, and its characteristic softness comes through on these two flavored versions.

Jean-Sebastien Robicquet, the creator and master distiller of Cîroc, recently showed off his latest innovations. Red Berry melds strawberry and raspberry into a sweet, yet creamy, combination. Coconut is predominantly flavored with that spice (one of only two vodkas so flavored), but also includes some tropical fruit flavors. The first is jammy, but not cloying. The second has a very polished texture. Both are flavored with natural ingredients, distilled to 70 proof and sell for $34.99 in the 750 ml bottle.

For Robicquet, who hails from the French vineyards, between the cities of Bordeaux and Cognac, all the Cîroc vodkas were a labor of love. He chose mauzac blanc and ugni blanc grapes (the second being the main varietal from which Cognac is made) and distilled the resulting wine five times, the last go-round in a pot still. The company has also created a range of cocktails for the vodkas. Of course, that wasn't enough for yours truly. Still Robicquet was polite and didn't kick, when I insisted on mixing the two flavors (the result of which was excellent by the way).

I'll let Jean-Sebastien tell you more in his own words on the following video:
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