Camacho Cigars, the company behind such superb cigar brands as Camacho Corojo and Room 101, has come under fire recently for its upcoming sponsorship of the Orange Bowl. Camacho, which is owned by Switzerland’s Davidoff of Geneva, inked a three-year deal with the Orange Bowl Festival earlier this month, and as part of the arrangement the company would create smoking lounges for adults who wished to enjoy a puff around game time.
Health advocates are not happy with this deal, and they are putting pressure on the Orange Bowl and the NCAA to drop Camacho as a sponsor. They fear this arrangement sends the wrong message to children, and that cigars should not be part of this game. You can read our story on the original protest here. Yesterday, Sens. Dick Durbin (D-Ill.) Frank R. Lautenberg (D-N.J.) and Richard Blumenthal (D-Conn.) joined the protest, sending letters announcing their opposition to having Camacho as an Orange Bowl sponsor.
This is hypocrisy at its worst. Camacho is one of 50 sponsors for the Orange Bowl and many make or promote products that are inappropriate for use by minors. Bacardi, the legendary rum and spirits company, is a Bowl sponsor. So is Stella Artois, the Belgian beer brand. So is Gold Coast Beverage Distributors, the largest beer wholesaler in Florida. Like Camacho, each of these companies sells legal products, for use by adults only.
What about gambling? The Florida Lottery is a sponsor of the Orange Bowl. Like smoking a cigar, or drinking a beer or a rum cocktail, gambling is a legal product that is entirely illegal for children.
Let’s get picky. Discover, the main bowl sponsor, is a credit card company. Are credit cards good for children? Last time I checked consumer debt in the United States was more than $2 trillion. Not good. And can you imagine a credit card in the hands of a child? How about the brands of fast food and snacks that are Orange Bowl sponsors? Taco Bell and Chipotle, Frito Lay and Coca-Cola, Reese’s Peanut Butter Cups—not exactly sprouts and poached chicken. I’m not sure those are appropriate for children either.
The hard, true fact is that any of these items that I’ve listed can be construed as bad for you, regardless of your age, if you use them to excess. No cigar smoker with a sound mind will tell you that cigars are appropriate for children. Cigars are an adult pleasure—a legal adult pleasure. End of story.
Cigars are a legal part of adult life, and the anti-smoking zealots should step down from their soapboxes and leave this sponsorship deal alone.
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