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Jack Bettridge

Jack Bettridge
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A Proper Wager

Posted: Mar 31, 2011 12:00am ET

When state colleges meet in important games it always seems to generate the sort of gubernatorial bravado in which the states chief executives wager something emblematic of their state on the game. The Washington State governor might put up a bushel of vaunted apples against a sack of the famed potatoes from Idaho. The Dairy State, Wisconsin, could bet cheese for some corn from Illinois or Iowa.

Let There Be Ice

Posted: Jan 10, 2011 12:00am ET

It may be that winter just dumped another six inches of snow on me or that I received a press release from Johnnie Walker Gold Label touting its "ice pillar," which is a packaging sleeve intended to keep the whisky cold, but I'm thinking about strategies for cooling beverages this frigid morning. No, I haven't had a drink, yet!

Feeling Scotch

Posted: Nov 19, 2010 12:00am ET

I'm not much with digging into my emotions, yet I think I'm having one right now. My wife says it's guilt, but I'm not sure I trust her because that's what she thinks I always should feel.

Anyway, it has to do with all this Scotch I've been drinking-specifically some of the greatest single-malt whiskies in the world. It started when I toured Scotland in June, visiting Glenlivet, Glenmorangie, Glenkinchie, Macallan, Cardhu and Laphroaig, all in the space of a week. Everybody was generous with their most outrageous malts, but we had one especially idyllic experience on a boat off the shores of Islay, sipping 30-year-old Laphroaig as we looked in at the distillery on the shore, puffins flying by and seals diving off of rocks. Thank you, John Campbell.

Martin Miller's High Life

Posted: Oct 25, 2010 12:00am ET

I rarely encounter promoters who admit they don't know much about making their product. But I did Thursday in the person of Mr. Martin Miller, who is just recently getting around to promoting his own gin.

Miller, if you don't know, is a Brit entrepreneur who is a self-described dabbler. He started by publishing Success With The Fairer Sex, went on to promote rock concerts and try his hand at photography before creating Miller's Antique Price Guide. In 1999, he turned his sights to making a spare-no-expense, premium gin, which at the time was a far crazier venture than it might seem today. Vodka was king and getting more powerful. Gin had been losing market share for years. "The perception was that it had had its day," says Miller. But he saw the vodka market as too crowded and decided gin was where he wanted to put his name down—literally. Now two such spirits, the standard Martin Miller's Gin (80 proof) and the Westbourne Strength (90 proof)—are branded with his moniker.

Your Scotch Aha! Moment

Posted: Oct 12, 2010 12:00am ET

As immersed in single malts as I've been lately—a trip to Scotland that has me writing back-to-back feature stories in Cigar Aficionado and Wine Spectator—it's little surprise I've become obsessive (my wife says excessive) on the subject. One of the things that fascinates me about malt (and malt drinkers) is the aha! moment.

A Spirited Fantasy Camp

Posted: Sep 8, 2010 12:00am ET

The problem with fantasy camps is they all assume a level of experience or ability that I don’t have. You probably want to have swung at a fastball some time recently before you go off to baseball camp to face down a major league pitcher. And if you’re going to rock’n’roll fantasy camp, you might first want to have spent some time jamming with other musicians, not just strumming chords in your basement while the cat wails.

Branching Off the Label

Posted: Aug 31, 2010 12:00am ET

Just got a bottle of Basil Hayden’s Bourbon (which I adore) and rather than drinking it, I was perusing the label (which I generally deplore, but I’m on duty, and sometimes you have to learn about liquor the hard way—through reading).

Release The Kraken!

Posted: Aug 20, 2010 12:00am ET

…and the Sailor Jerry and the Cruzan 9 and the Black Beard and the Seven Tiki.

Spiced rum, a drink category that virtually didn’t exist before Captain Morgan stormed our shores in the early 1980s, is, well, spicing up the market. New brands are joining the fray and pulling it in new directions.

Another Slice of Heaven

Posted: Jul 31, 2010 4:45pm ET
Heaven Hill just sent me a pre-release of the whiskey maker’s latest Parker’s Heritage Collection, a series of four (so far) special releases that are a tribute to its distinguished master distiller Parker Beam. The good news is it’s excellent. The further good news is it will sell for $79.99, far more approachable to the wallet than the prior two releases ($200 and $150 respectively). If there’s any bad news it’s that there will be only 4,800 bottles for distribution in the U.S. as well as internationally.

Lighting Up Your Man Room

Posted: Jul 14, 2010 3:49pm ET
Who’s your matchbook guy? Who’s your cocktail napkin guy?

These are probably not questions you put much thought into. To tell you the truth, I hadn’t either—that is until by wonderful wife, in one fell swoop, cherried out my man room and enlightened me to the joys of customized matches and cocktail napkins.

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