From The Lounge archive
Posted: Apr 1, 2014 12:00am ET
If you thought Warren Buffett was a stone-cold madman for putting up a billion-dollar free-roll to anyone who could complete a perfect March Madness bracket, well, it's time to reassess the Oracle of Omaha's sanity. That irresistible offer brought Buffett and the venture's sponsors, Quicken Loans Inc. and Yahoo Sports, boatloads of publicity with virtually no risk. Just about everyone washed out on making it through the first two rounds of the NCAA finals.