David Savona archive

April 2014

A Trip To The Past With A Montecristo

Posted: Apr 14, 2014 5:00pm ET

You can imagine that Cuban cigar retailers have little trouble selling Montecristo brand cigars. Even before the Montecristo No. 2 was named Cigar of the Year by our magazine in January (with a stellar score of 96 points) Montes were among the best-selling cigars in the world. The yellow box with the brand name in red, the sextet of fancy swords intertwined in a triangular pattern around a proud fleur-de-lis—Montecristos are as iconic as can be. But there was a time, many years ago, when some cigar smokers weren't familiar with the brand, and building new markets required salesmen who showed off the cigars in hopes of finding a sale.

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