Jack Bettridge archive

August 2010

Branching Off the Label

Posted: Aug 31, 2010 12:00am ET

Just got a bottle of Basil Hayden’s Bourbon (which I adore) and rather than drinking it, I was perusing the label (which I generally deplore, but I’m on duty, and sometimes you have to learn about liquor the hard way—through reading).

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Release The Kraken!

Posted: Aug 20, 2010 12:00am ET

Spiced rum, a drink category that virtually didn’t exist before Captain Morgan stormed our shores in the early 1980s, is, well, spicing up the market. New brands are joining the fray and pulling it in new directions.

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