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Raising Cain
Posted: Friday, October 23, 2009
By Gregory Mottola
Sam Leccia, creator of Nub cigars.
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Sam Leccia, the creator of the curious and popular NUB cigar, has released Cain, a more orthodox style smoke whose claim to fame is a "straight ligero" blend that underwent "triple fermentation."
Leccia said he has already sold more than 30,000 Cains since the brand was introduced at this year's International Premium Cigars and Pipe Retailer trade show, and he recently spoke to Cigar Insider, explaining his goal with creating the cigar.
"I wanted a cigar that was made of straight ligero," said Leccia, referring to the most powerful leaves of the cigar tobacco plant. "The palates of people have changed. They've matured and people want a full-bodied cigar, but it is difficult to make something so strong that isn't harsh. The only way to make so much ligero tobacco smokable is to triple ferment it."
Although Leccia would not specify exactly how long triple fermentation takes, he did indicate that it can last anywhere from a few weeks to a few months.
For more on this story see the October 20 Cigar Insider.
Photo courtesy Oliva Cigar Co.
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