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Cuba's Stars
The island's oldest and most venerable smokes have been superseded by the new kids on the block
Posted: Tuesday, July 10, 2007
By James Suckling
From the June 2007 issue of Cigar Aficionado.
Cuba has made many great cigars since I first wrote about the island's "star cigars" in 1992.
Sure, there have been some ups and downs in quality, and the worst period ever—from 1999 to
2001,
when as many as one out of five cigars exported did not draw properly—has long passed. Now
that
those days are gone, a new age for quality Cuban cigars is here.
Today's best Cuban cigars, in my opinion, are the most consumer-friendly ever. They have been
created with the smoker in mind. They cater to the wants and needs we have as lovers of the leaf,
and to the modern life we all
aspire to.
Take, for example, the recently released Montecristo Petit Edmundo. If there has ever been a
"now" cigar, it's this one. It's short, fat and flavorful. Measuring 52 ring gauge by 4 1/3
inches, it delivers the most in smoking pleasure in the shortest amount of time. The same is true
for the Hoyo de Monterrey Petit Robusto, which is as short as the Edmundo but a tiny bit thinner
at 50 ring gauge.
These cigars are the abridged versions of the originals: the Montecristo Edmundo and the Hoyo
de Monterrey Epicure No. 2. It's that inch or so less of each cigar that makes them near-perfect
smokes for many of us.
"It's the perfect one-coffee smoke," says Enrique (Kiki) Lopez of La Casa del Habano cigar shop
at the Partagas factory in Havana. "My customers love the Petit Edmundo. You can smoke it in 10 or
15 minutes, which is about the same time it takes to drink a good Cuban coffee."
He's slightly exaggerating. It takes me a little longer to smoke a Petit Edmundo and a little
shorter to consume a café Cubano. But you get the idea. None of us has the same amount of
time to
enjoy a great cigar that we used to, and that doesn't take into account the difficulty of
discovering a place to enjoy one. But somehow we do.
I have spent many an enjoyable moment recently, smoking a Petit Edmundo on the terrace of a bar
or café in Los Angeles, even though the city has some of the most draconian antismoking
laws in
the world. I have even taken my petit smoke for a short walk down the street to a nearby park to
enjoy it in solitude, free from protest or indignation from passersby. It's the same thing with
smoking in your car. Yes, it's come to that, but there's no
use complaining.
That's the biggest change in the last decade in Cuban cigars, and cigars in general. In the
1990s, the star cigars in the market were double coronas, in particular the Hoyo de Monterrey
Double Corona. Cigar Aficionado rated it 99 points in 1992, and it became a legend among cigar
lovers around the world. It became so sought after that it became nearly impossible to find. I
know one multimillionaire in Toronto who sent his private jet down to Havana to pick up 20 boxes
after he couldn't find them anywhere else.
The 49 ring by 7-inch cigar is still excellent, but who has the time to smoke one? I recently
smoked a 2003 production from a cedar cabinet of 50 that was one of the best I've had in years.
But sales of the Hoyo double are not what they used to be. "It's a shame, but people don't have
the time to smoke big cigars anymore," lamented Edward Sahakian of the Davidoff cigar shop in
London. He still has stocks of Hoyo and Punch Double Coronas from the 1997 vintage for sale.
Nonetheless, the large Montecristo No. 2, which many aficionados fondly call a pyramid, is as
popular as ever. I guess some of us find the time for this big smoke. It was one of the magazine's
star cigars in the 1992 article and remains a "top-of-the-charts" smoke. Cuba now makes about
twice the original quantity of the cigar, or close to 3 million sticks per year. But the high
quality remains, and the 52 ring by 5 3/4-inch cigar is one of the most flavorful, best-drawing
smokes ever. Only the top-rated rollers at the key export factories such as H. Upmann, Partagas
and La Corona make these cigars.
"The No. 2 is a classic cigar and the Cubans always seem to take care of this one," says Thomas
Boherer, owner of Habanos Holdings, a Hong Kong—based cigar merchant specializing in aged
cigars.
"It is an icon."
By comparison, the Edición Limitada cigars are certainly not iconic in any sense of the
word.
But they are clearly outstanding cigars in most cases, and they are a huge success in the market.
For me, the 46 by 5 5/8 Partagas Serie D No. 3 is the best ever of the range. It was reproduced
for last year's limitada range, since it was so popular in the market. "The Serie D No. 3 was the
most popular limitada of them all," says José Antonio Candia, a marketing officer at
Habanos S.A.,
the global trading organization for Cuban cigars.
The limitada idea has been one of Habanos's best in the last 10 years. Each year since 2000,
the company has released three or four different-sized cigars with three-year-old aged wrappers.
The production is usually about 5,000 to 10,000 boxes, and the sizes, or vitolas, are special for
each brand.
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Photo by John Curry
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