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Home > What's New > Altadis Brings European Brand Back to the U.S.
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Altadis Brings European Brand Back to the U.S.
Posted: Friday, February 16, 2007
By Gregory Mottola
Altadis U.S.A. Inc. has introduced one of its parent
company's European brands, VegaFina, to the
American market. It has been on the European market for
nearly seven years, and, according to Altadis, is the topselling
non-Cuban brand in Spain, which is the biggest
importer of Cuban cigars in the world.
Marketed as a medium-bodied, economy-priced cigar,
VegaFina has a suggested retail price of $2.50 to $4 per
cigar. The initial line will have seven sizes in its portfolio:
No. 5, which measures 40 ring gauge by 4 inches; Corona,
43 by 5 3/4; Lonsdale, 43 by 6 1/2; Robusto, 50 by 5;
Torpedo, 50 by 6; Toro, 50 by 6; and Churchill, 50 by 7
1/2. They come in boxes of 25.
For more on this story, see the current issue of Cigar Insider.
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