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Home > What's New > Toraño Debuts 90th-Anniversary Cigar
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Toraño Debuts 90th-Anniversary Cigar
Posted: Tuesday, February 13, 2007
By Gregory Mottola
After being in the tobacco business for 90 years, the
Toraño family commemorated the milestone with the
limited-edition Noventa cigar, which finally came to its first
retail shops at the end of December. The brand was originally
slated for a September release, but aging the tobacco
took longer than Toraño Cigars Inc. president Charlie
Toraño had expected. Toraño also purposely put a cap on production, limiting his factory rollers to no more than 250 cigars per day in order to maintain quality and consistency,
delaying the release date.
For more on this story, see the current issue of Cigar Insider.
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