Imagine possessing an essentially limitless supply of cigars. Whenever you decided it was time for a smoke, all you would need to do is open a door, walk into an aging room containing thousands of cigars, and choose whatever you liked. What would you smoke? Senior editor David Savona asked this question of three dozen cigarmakers from around the world who are in that very position of cigar abundance.
What do you smoke on a regular basis for pleasure? He wasn't asking what brand they smoke—most people in the cigar business smoke what they make. He was seeking enlightenment on what size they enjoyed, and why. Would it be a robusto, the most popular size on the cigar market? A bigger cigar? Or perhaps a size that few consumers choose? Most important, what was it about that particular size that they found most appealing?