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Home > Magazine Archives > May/June 2008 > Why Tiger?
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Why Tiger?
By Marvin R. Shanken & Gordon Mott
It's a good question. He's not a cigar smoker, unless chided into it by Michael Jordan on some
remote part of a very private golf course. But he is simply one of the greatest athletes ever to
play any sport at any time in history. You can speak about Tiger Woods in the same breath as you
mention Babe Ruth, Muhammad Ali, Pelé, Wayne Gretzky and, yes, Michael Jordan. These men elevated
their sports, and in some cases, changed the ground rules for it, while rewriting record books
that have stood the test of time. Tiger is on the verge of making that same kind of history in the
world of golf.
What is it about Tiger? He has certainly transcended golf. The public's awareness of his name,
and his face, ranks right up with some of the most famous movie stars or politicians of our time.
He earns many times his annual golf winnings in endorsements from companies that want to associate
their products with his aura of excellence.
Excellence is the key word, and it is one of the reasons we sought to do a story about him.
Yes, we love golf, and are avid fans of everything about the game. But if you remember back to
Tiger's early days on the PGA Tour, he never wavered, nor was ever shy, about stating his goal to
become the best golfer that had ever teed it up. His stated desire to best Jack Nicklaus's record
of 18 major championships seemed almost naïve, and even Tiger admitted that it was a goal that
could be derailed by injury or that mysterious breakdown that happens to great golfers sometimes.
Nonetheless, it didn't stop Tiger
from laying down the challenge to himself. He has worked harder and harder to achieve the goal,
even reengineering a swing that produced a record-winning margin in the 1997 Masters. Most experts
now agree it is not a question of if he'll break Nicklaus's record, but when.
We live in a time when professional athletes seem to have lost the burning desire to compete.
They make so much money, and become so comfortable in their lives, without a shred of financial
worry, that it does something to their competitive zeal. Most would deny it. But we, the fans, see
it every season in every sport. In most sports, the only games where you see full effort from
first whistle to last second are the ones in the playoffs.
Half-hearted effort or a blasé reaction to competition is the last thing you expect to see when
you watch Tiger Woods in a golf tournament. Every shot is contested, and he concentrates on making
every shot the best that he possibly can. In our story, veteran golf writer Jeff Williams
documents how his opponents struggle with the knowledge that one mistake against Tiger can mean
defeat, because in the heat of competition, Tiger rarely makes those fatal mistakes, and he will
always take the risk of producing the best shot and the lowest score. Like Jordan wanting the ball
in the closing seconds, or the Babe calling his home run shot, Tiger possesses a supreme
confidence born of absolute mastery that he can do it whenever he calls upon his God-given
abilities.
It's what sets Tiger apart not only from his fellow golfers today, but from athletes in all
sports. And it is why we bring him to you through the lens of fans who admire excellence in all
walks of life. If you are interested in purchasing reprints of a recent article, please
contact the Reprint Department at reprints@mshanken.com. (Minimum quantity: 500 copies)
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