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Home > Magazine Archives > May/June 2006 > IWC Portuguese F.A. Jones
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IWC Portuguese F.A. Jones
By Michael S. Marsh
It isn't very often you find a major Swiss watch-making company paying tribute to its American roots. That's because none of them
have American roots. None, that is, except IWC, which honors the legacy of its
American founder, Florentine Ariosto Jones, with its latest release, the Portuguese
F.A. Jones.
The watch is classic in appearancesimple yet stylishand when you compare the
Portuguese F.A. Jones with today's multitude of timepieces that are fraught with
functions, it seems like a throwback to watches of yore. Even if you put appearance
aside, it is still a throwback in that it features the same mechanical movement
that Jones originally developed, the mechanism that is now known as the Jones
Calibre.
But who exactly is F.A. Jones and how is it that he came to create the
International Watch Company in 1868? As the story goes, Jones was living in Boston,
Massachusetts, and was the manager at E. Howard & Co. watch concern. At that time,
the American watch industry was facing staggering production costs, so Jones, aware
of the then low labor costs in Switzerland, relocated to Schaffhausen. It was here
that Jones founded IWC and began designing pocket watches.
Today, more than 135 years later, IWC is extolling Jones with the Portuguese F.A.
Jones. It features the Jones Calibre and its technical features for precision
timekeeping that were advanced in their time and still are, including a bimetallic
balance to compensate for temperature changes and an elongated index used for
adjusting the movement known as the Jones Arrow.
The IWC Portuguese F.A. Jones is a limited-edition watch: 500 were made in platinum
cases ($31,500), 1,000 in 18-carat rose gold ($16,200) and 3,000 in stainless steel
(pictured, $9,900). All of the styles are manually wound and the face, which
measures 43 millimeters across, keeps hours and minutes, with a subdial for
seconds. The bands are made of alligator leather.
For more information, visit www.iwc.ch.
If you are interested in purchasing reprints of a recent article, please
contact the Reprint Department at reprints@mshanken.com. (Minimum quantity: 500 copies)
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